About the author

Caterina has several years of experience in marketing and communication for private sector organisations, both as an employee and independent consultant – mostly in Paris and Sydney. Recently she decided to take her knowledge and expertise and apply them to causes that more reflect her ethics and values, ‘one of the best decisions I could have ever taken in my life’, she says. Caterina now provides strategic consultancy and hands-on support to deliver improved results and donor satisfaction to small and medium charities. She is positive and empathetic person, very passionate about donor motivations and prospect research. Caterina has been an Australian Institute of Fundraising fellow in the past and she is now an ASSIF member. Caterina lives on the Como Lake with her husband and three young children.